CHALLENGE
Search for beautiful skin, beautiful face, beautiful woman. 80% of the search results don’t include women of color. Algorithms are not exempt from exhibiting bias. In fact, the very opposite is true: Because they are coded by humans, algorithmic results are often a reflection of their creators. This is especially evident in basic beauty searches, which often prioritize white models and Eurocentric features.

SOLUTION
In partnership with Algorithmic Justice League founder Joy Buolamwini, Olay launched #DecodeTheBias, a platform that aims to double the number of women entering STEM fields and challenge the bias that digitally boxes women of color out of everyday beauty searches.